Making Your CPG Business Efficient With Virtual Connections

CPG business virtual connections

Since the pandemic, most of us rely on virtual meetings. In the business world, virtual calls are now used just as often as physical meeting rooms. 

While the transition to virtual meetings might seem unique, multi-faceted business apps are not a new concept. For decades, business productivity software designers have been developing centralized or modular software packages that combine two or more business tasks in one convenient place. Such tasks include:

  • Bookkeeping 
  • Scheduling
  • Purchasing
  • Human Resources
  • Record keeping
  • Workflows
  • Team communications
  • Asset management
  • Training
  • Documentation 

Many competitive business platforms are adding native video conferencing capabilities to that mix.

There are several products on the market that meet the needs of businesses across all industries. However, few of these solutions are geared towards fostering relationships between consumer packaged goods (CPG) retailers and suppliers or manufacturers.

Why virtual business connections are working

The global shift toward virtual business afforded many professionals a chance to rethink the way they approach meetings and collaborative projects. Here are some of the reasons virtual meetings work:

  • Democratization. In a face-to-face meeting, personalities and body language can dominate. Virtual meetings mitigate these factors. Every participant appears in the same size digital video window, and the audio technology normalizes the volume of everyone’s voice. These enhancements can lead to more productive and collaborative meetings.
  • Efficiency. Virtual meetings tend to be quicker and more efficient because people are less likely to make small talk or add unnecessary jokes or comments when meeting over a computer or phone screen. The trade-off is that virtual meetings can sometimes feel a bit more impersonal.
  • Comfort. When people can take meetings from their own homes, they are more likely to be in a comfortable state of mind conducive to doing business. These built-in comfort boosters can keep meetings focused on the work.
  • Accessibility. With virtual meetings, you are no longer limited to meeting with co-workers in your office building, your city, or even the same country. High-quality remote conferencing technologies make the world of global business more seamless than ever. 

These advantages create ideal grounds for efficient communication between all the moving parts of any CPG-oriented business. Business owners depend on convenient communication with manufacturers and suppliers for a steady business, and virtual meetings allow for this communication to happen no matter where in the world your suppliers are. 

Cutting-edge virtual connection tools for the retail space

Built-in video conferencing and chat increase your ability to connect with suppliers quickly and easily without sending invite codes through e-mail or requiring third-party app downloads. The RIVIR CPG Platform allows you to manage, build, and leverage your vendor relationships through a single, intuitive virtual workspace.

RIVIR is an innovative platform that increases product exposure with a straightforward, built-in chat and video function to help you connect with others across your industry. This powerful tool for retail operators offers users a single space to locate high-quality consumer packaged goods and those that can supply them. Business owners often focus on the customer-brand relationship, but the online connections between retailers and manufacturers are just as important for a successful retail operation. 

The RIVIR Platform is a powerful tool for fostering and growing such relationships. 

If you’re looking for a comprehensive business tool specifically designed for the consumer packaged goods business model, look no further. The RIVIR Consumer Packaged Goods platform allows great manufacturers, reputable suppliers, and eager business owners to enjoy a streamlined virtual connection.

Sources:

https://dennison-associates.com/blog/the-importance-of-virtual-meetings/#:~:text=The%252520Importance%252520of%252520Virtual%252520Meetings%2525201%252520Minimizing%252520Expenses,…%2525207%252520Contact%252520Dennison%252520%252526%252520Associates%252520Today%252520

https://www.forbes.com/sites/kirstinferguson/2020/07/21/ten-reasons-why-virtual-meetings-are-the-best-thing-to-happen-in-2020/?sh=2c5264007cd0

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