In May 2008, the Sichuan province in China was struck by a major earthquake, killing up to 68 000 people and leaving another 5 million people homeless. Nine-year-old Lin Hao was at his school when the earthquake hit, bringing the building down on him and the other children in the … Click to continue reading
In the second edition of this series, I’ll be reviewing the book “Wikibrands: Reinventing Your Company In a Customer-Driven Marketplace”, which examines the issue of brand marketing in this social media age, as well as providing a blueprint for organizations to help them navigate and showcase their brand in this … Click to continue reading
At the moment I’m reading a book on business branding (which I’ll be reviewing in the next instalment of my “Coffee House Book Review” series) which has lead to some thoughts about the connection between leadership and branding. More specifically, to reassessing how leadership should view the role of the … Click to continue reading
The start of a new year often fosters discussions over what will be the key events to occur over the next 12 months. So far, many pundits are pointing out how 2011 will be the year of mass adoption by businesses of social media platforms as part of their marketing, … Click to continue reading
With the arrival of another new year, many of us have been busy celebrating various traditions which serve to not only remind us of events from the past year, but which also imbue us with a sense of optimism for what we might achieve in the months ahead. In the … Click to continue reading
Today’s piece is a guest post by Dr. Bret L. Simmons. Bret is an Associate Professor of Management in the College of Business at the University of Nevada, Reno (UNR), where he teaches courses in organizational behaviour, leadership, and personal branding to both undergraduate and MBA students. You can read … Click to continue reading
Last week, the Wall Street Journal reported the results of an interesting survey that should encourage some reflection and review by both university graduates and businesses, and hopefully the various educational institutions as well. From April to June of this year, over 10 000 currently employed university graduates (graduated university … Click to continue reading
A few nights ago when my wife and I went out for dinner, I decided to order this very appealing appetizer which I soon found out was a lot trickier to eat than one might think. In fact, this particular plate was so messy that a few drops from the … Click to continue reading