The following is a guest piece by Lindsay Pedersen. When developing your brand strategy, you need to make the critical choice of what you are going to position your brand against. What is the customer’s alternative to your brand against which you will push for your own brand? In order … Click to continue reading
The following is a guest piece by digital and business strategist Joe Wozny. Success comes in many forms . . . including digital marketing success. The digital marketing promise has always included the ability to measure the impact of your online marketing dollars. Delivering on this promise has been a … Click to continue reading
Recently my wife and I took advantage of the school summer break to take our kids on vacation at one of our country’s most popular tourist destinations. As it was the first time we’d taken our kids there, it was only natural that we wanted to check out the various … Click to continue reading
When I was growing up, my parents would often share with me the stories and parables they were told as children back in India. One of my favourites was the story of the blind men and the elephant. In the story, six blind men were asked to describe what an … Click to continue reading
A couple of years ago, my parents bought a new dishwasher from a major electronics chain along with an extended warranty plan offered by the retailer. A few years later, that extra coverage appeared to be a wise move as they started having problems with their dishwasher after it was … Click to continue reading
In a previous post, I wrote about the necessity of making business and the workplace personal again for both improving productivity, as well as spurring growth and innovation. Following the comments and conversations brought on by that piece, I got to thinking about another important relationship dynamic in business – … Click to continue reading