If you are planning on expanding your business and offering SEO services, you may be wondering how to go about it. After all, an effective SEO plan can lead to a significant increase in website traffic for businesses everywhere, making it a lucrative venture. The question is, how do you start offering SEO?
There are many tutorials on the web that aim to teach you how to develop and implement an SEO strategy, and there are also many companies that can develop and implement SEO services for your business to sell. When SEO reseller companies carry out SEO implementation for businesses selling SEO, this is known as “white label” SEO. You can start offering your clients SEO services without needing to do the job.
There are advantages to hiring white label SEO services and advantages to learning SEO yourself to implement your strategy. In this guide, we will explore what exactly SEO is and what each strategy has to offer you.
How Does SEO Work?
Search Engine Optimization is the practice of optimizing search engines (for example, Google, Bing, Microsoft Edge, etc.) algorithms so that your site is displayed higher up the results pages for certain terms. Search terms (known in the trade as “SEO keywords”) often have thousands or millions of results displayed, and most users will rarely venture beyond the first or second page. SEO is used by businesses and website owners to increase their online visibility and attract more clicks, and therefore more customers.
On-site SEO optimizes the content on each page of your website to search engine algorithms, while off-site SEO is the placement of links to your website on other sites on the internet. As well as links potentially bringing in traffic from other sites, search engine algorithms also tend to prioritize sites that are frequently linked to, as this is seen as a mark of being trustworthy! Off-site SEO can be difficult to implement yourself as it requires collaboration with other internet users.
Turning to a White Label SEO Company White label
SEO companies like clickintelligence.co usually have the advantage of many contacts built up through extensive networking, meaning that they can organize and deliver off-site SEO in a fraction of the time it may take you to do yourself. White label SEO also has the obvious and clear advantage of the providers being experienced in SEO and, therefore, able to deliver effective solutions much more quickly than an amateur could. Naturally, this will cost you a fee to do so, but the ROI from offering the services as part of your business could be far greater. SEO is a competitive field, and you want to ensure that your services are the best. When you turn to an expert company to complete the work for you, you are securing a better opportunity for your business to do well in the industry. It also allows you to continue focusing on the other areas of your business. This, in turn, allows you to continually build up your clients and business.
Handling Your Own SEO Strategy
Of course, learning a new skill is rarely wasted. As the old saying goes, “give a man a fish and he will eat for a day, teach a man to fish, and he will eat for a lifetime.” Learning how to implement your own SEO strategy means that you will be able to use this skill in the future as often as you like. In addition, you also don’t have to pay a company to do it for you.
The main drawback of handling your own SEO strategy is the time that it takes to learn SEO. While there are many tutorials online, as well as books and in-person courses available, that claim to be able to teach you the skill, learning it will still require many hours of time from yourself or any of your employees. Some of these tutorials and courses also charge a fee, and there is no guarantee that you won’t make mistakes when implementing your SEO services. If it does go wrong, you could find yourself with a number of unhappy customers. Many white label SEO companies offer refunds or adjustments if their strategy does not provide the desired results.
Conclusion: What is Best for Your Business?
Depending on your personal circumstances and the type of business that you are running, either option could be more beneficial to you. For example, if you are running a heavily online business in a field such as eCommerce or even digital marketing, learning SEO yourself is likely to be well worth the initial time investment. However, you must understand that it could take you time to set this service up.
In many ways, learning SEO is like learning a new language. If you were in a situation where you needed to be able to communicate quickly with a lucrative new client who happened to speak a different language, hiring a translator would be a quick and effective solution and probably worth the translator’s fee. However, if you had the time to spare and wanted to continue to seek further foreign-language clients, learning the language yourself may be useful in the long term. Unlike foreign languages, the SEO field tends to have frequent changes and developments as technology advances, so you may need to keep up with these through regular research. The providers of white label SEO solutions are usually staffed by experts in the field of SEO who make sure to stay on the cutting edge of the field.
If you are looking for quick results and want to boost your profits in a short space of time but are also interested in learning the ins and outs of SEO, you can always use a white label SEO solution in the short term and learn how to implement your own SEO strategy for future reference! Sometimes, seeing the results that a white label SEO solution can provide you with can inspire and motivate you to learn the skill yourself.